Day One

Wine Packaging for MontGras

Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.

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Download Press Kit № 119915 Wine Packaging for MontGras by Ximena Ureta to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Day One by Ximena Ureta

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Wine Packaging by Ximena Ureta

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Ximena Ureta Day One

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Ximena Ureta Wine Packaging

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Ximena Ureta Designer Portrait Photo

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MontGrasBrand Logo

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Day One Wine Packaging Press Releases

Press releases tailored for Day One are available in the languages: English.

Day One Wine Packaging Media Articles

Explore our ready-to-use articles on Day One, available in multiple languages: Dutch, Hindi, Italian, Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, English, German, French and Portuguese, for your feature stories.

Unique Properties

Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile. Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.

Tags

Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.

Production Technology

Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.

Design Challenge

MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.

Project Duration

This project started in September 2020 in Santiago, Chile, and ended in January 2021.

Operation Flow

Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.

Research

Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work. We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.

Inspiration

Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.

Image Credits

Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro

Project Overview

Day One Wine Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Ximena Ureta was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Day One Wine Packaging.

Ximena Ureta Press Releases

Explore the world of Ximena Ureta through our press releases, designed for media members to use freely and enrich your content. Journalists can access 7 press releases immediately, ready for your use.

Introducing Day One: A Tribute to the Start of Harvest by Ximena Ureta

Renowned designer Ximena Ureta pays homage to the crucial moment of winemaking with Day One, a sustainable wine packaging line

Ximena Ureta Newsroom

Unlock a treasure trove of award-winning designs by accessing Ximena Ureta Newsroom.