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The layout and structural decoration of the entire space are based on the separation and extraction of square and circular elements in geometry, and then integrate with points, lines and surfaces to form a new combination, thus forming a three-dimensional aesthetic that combines virtual and real retail space. The partition wall forms space of wandering and interspersing. The raised part of the ground, in addition to meeting the functional space division, is also given more possibilities of stacking, display, leisure and so on.
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Press resources for Boxes are offered in several languages: English.
Access our collection of Boxes articles, ready for use and offered in languages: Japanese, Russian, Chinese (Mandarin), German, Portuguese, Italian, English, Spanish, Korean, Hindi, Turkish, Arabic (Standard), Indonesian, French and Dutch.
In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Image #1: Photographer Emma Zhu, Boxes, 2020. Image #2: Photographer Emma Zhu, Boxes, 2020. Image #3: Photographer Emma Zhu, Boxes, 2020. Image #4: Photographer Emma Zhu, Boxes, 2020. Image #5: Photographer Emma Zhu, Boxes, 2020.
Boxes Shop has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Ao Design was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Boxes Shop.
Journalists and media members can enrich their content with our press releases on Ao Design, available for free use. Available now: 1 press releases ready for immediate access by journalists.
Ao Design Unveils Innovative Retail Space in Nanjing's Gulou District
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