Support Small Business
Poster for Gong cha
This visual is making an attempt to support the local restaurants in the community, an experience which many people missed during quarantine. The designer aims to provoke people's desire for tea and food pairing when they order a food take-out and displaying what a great eating experience looks like. The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market.
Download Press Kit № 120557
Download Press Kit № 120557 Poster for Gong cha by Min Huei Lu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Support Small Business by Min Huei Lu
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Poster by Min Huei Lu
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Min Huei Lu Support Small Business
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Min Huei Lu Poster
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Min Huei Lu Designer Portrait Photo
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Min Huei Lu Interview
Interview Opportunity: Access an exclusive interview with Min Huei Lu, spanning approximately 745 words, free for journalistic use. Download available now. Access Min Huei Lu Interview Now.
Support Small Business Poster Press Releases
For Support Small Business, we offer press releases in multiple languages, including: English.
Support Small Business Poster Translations
Excited to make Support Small Business accessible in many languages through our translations: Plakkaat AF, Posteri SQ, ፖስተር AM, الملصق AR, Պաստառը HY, Poster AZ, Kartela EU, Плакат BE, পোস্টার BN, Poster BS, Плакатът BG, ပိုစတာ MY, El Pòster CA, Chithunzi NY, 海报 ZH, Poster CO, Poster HR, Plakát CS, Plakat DA, Poster NL, Afiŝo EO, Plakat ET, Juliste FI, L'affiche FR, Póster GL, პოსტერი KA, Poster DE, Η Αφίσα EL, પોસ્ટર GU, Afich HT, Fosta HA, פוסטר HE, पोस्टर HI, Poszter HU, Poster ID, Póstaer GA, Akwụkwọ Mmado IG, Plakat IS, Poster IT, ポスター JA, Poster JV, ಪೋಸ್ಟರ್ KN, Постер KK, ផ្ទាំងរូបភាព KM, Icyapa RW, Плакат KY, 포스터 KO, Poster KU, Poster LA, Poster LB, ໂປສເຕີ LO, Plakatas LT, Plakāts LV, Постер MK, Afisy MG, Poster MS, പോസ്റ്റർ ML, Poster MT, Panui MI, पोस्टर MR, Постер MN, पोस्टर NE, Plakat NO, ପୋଷ୍ଟର OR, ਪੋਸਟਰ PA, پوستر FA, Plakat PL, پوسټر PS, Pôster PT, Posterul RO, Плакат RU, پوسٽر SD, Pepa Lautele Ose SM, Постер SR, Postair GD, Poster SN, පෝස්ටර් SI, Plagát SK, Plakat SL, Boostarku SO, Poster ST, El Póster ES, Poster SU, Bango SW, Affisch SV, போஸ்டர் TA, పోస్టర్ TE, Плакат TG, โปสเตอร์ TH, Afişa TK, Ang Poster TL, Poster TR, Плакат TT, ئېلان UG, Плакат UK, پوسٹر UR, Afisha UZ, Áp Phích VI, Poster CY, Poster FY, Ipowusta XH, אַפיש YI, Panini YO, Iphosta ZU, 海報 ZY, Poster CEB, ʻo Ka Poster HAW, Daim Ntawv HMN, Poster EN.
Support Small Business Poster Media Articles
Utilize our prepared articles to feature Support Small Business, available in the languages: Turkish, Arabic (Standard), French, Hindi, English, German, Portuguese, Dutch, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Italian.
Unique Properties
The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Tags
Visual design, illustration, food, drinks, boba tea
Production Technology
Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Design Challenge
Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Project Duration
The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Operation Flow
Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Research
Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Inspiration
Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Image Credits
Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.
Project Overview
Support Small Business Poster has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Min Huei Lu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Support Small Business Poster.
Min Huei Lu Press Releases
Explore the world of Min Huei Lu through our press releases, designed for media members to use freely and enrich your content. Instantly access 5 press releases, available exclusively for journalists.
Support Small Business Poster Campaign by Min Huei Lu Wins Bronze A' Design Award
Min Huei Lu's "Support Small Business" poster campaign, designed for Gong Cha, aimed to support local restaurants during the COVID-19 pandemic, promoting food and drink pairings for takeout.
Min Huei Lu Newsroom
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