Solemici Packaging
Packaging Concept for Dmitry Kultygin
Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste. The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. A bright, emotional image and contrasting details distinguish the product on the shelf among competitors and make it attractive to consumers.
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Download Press Kit № 120913 Packaging Concept for Dmitry Kultygin by Dmitry Kultygin to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Solemici by Dmitry Kultygin
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Packaging Concept by Dmitry Kultygin
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Dmitry Kultygin Solemici
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Dmitry Kultygin Packaging Concept
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Solemici Packaging Packaging Concept Press Releases
Our Solemici Packaging press releases are ready in languages: English, for your convenience.
Solemici Packaging Packaging Concept Media Articles
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Unique Properties
The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Tags
Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology
The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge
The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Project Duration
The project started in December 2020 in Moscow
Operation Flow
Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Research
The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration
Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Overview
Solemici Packaging Packaging Concept has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Dmitry Kultygin.
Silver Recognition
Dmitry Kultygin was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Solemici Packaging Packaging Concept.
Dmitry Kultygin Press Releases
Media members, dive into our press releases on Dmitry Kultygin's work, ready for you to use and enhance your journalistic content. 2 press releases are now available for immediate access by journalists.
Solemici Packaging Wins Silver A' Design Award for Outstanding Creativity and Innovation
Dmitry Kultygin's Solemici Packaging, a Masterpiece Inspired by Italian Renaissance, Receives Silver A' Design Award
Dmitry Kultygin Newsroom
Visit Dmitry Kultygin Newsroom for an inside look at exceptional design and award-winning projects.
