Irrational Slice by Lu Zhao innovative information visualization

Irrational Slice

Information Visualization for Lu Zhao

Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.

Lu Zhao 2021 Academic Bronze Press Kit № 121420

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Download Press Kit № 121420 Information Visualization for Lu Zhao by Lu Zhao to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Irrational Slice by Lu Zhao

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

Information Visualization by Lu Zhao

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Lu Zhao Irrational Slice

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

Lu Zhao Information Visualization

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Irrational Slice Information Visualization Media Articles

Access our collection of Irrational Slice articles, ready for use and offered in languages: Korean, English, Turkish, Arabic (Standard), Spanish, French, Portuguese, Italian, Dutch, German, Indonesian, Japanese, Russian, Chinese (Mandarin) and Hindi.

Unique Properties

Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.

Production Technology

Multimedia

Design Challenge

The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.

Project Duration

The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.

Operation Flow

By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.

Research

The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.

Inspiration

Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.

Project Overview

Irrational Slice Information Visualization has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Lu Zhao.

Bronze Recognition

Lu Zhao was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Irrational Slice Information Visualization.

Lu Zhao Press Releases

We provide a series of press releases on Lu Zhao that journalists and press members can freely incorporate into their narratives. Unlock 4 press releases now, directly accessible to journalists.

Lu Zhao Newsroom

Dive into Lu Zhao Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 121420. Navigate Lu Zhao's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing Irrational Slice through Press Kit / Media Showcase 121420. Explore more in Newsroom 302782.