'Wanling Yan' by Wanling Yan: Innovation in Product Packaging

Wanling Yan

Product Packaging for Wanling Yan

Wanling Yan 2021 Professional Bronze Press Kit № 123488

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Download Press Kit № 123488 Product Packaging for Wanling Yan by Wanling Yan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Evershine by Wanling Yan

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Product Packaging by Wanling Yan

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Wanling Yan Evershine

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Wanling Yan Product Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Wanling Yan Product Packaging Press Releases

Explore press materials for Wanling Yan, available in languages such as English.

Wanling Yan Product Packaging Media Articles

Utilize our prepared articles to feature Wanling Yan, available in the languages: Portuguese, Dutch, Turkish, Arabic (Standard), Hindi, Spanish, Chinese (Mandarin), English, Korean, Indonesian, Japanese, Russian, Italian, German and French.

Unique Properties

The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.

Production Technology

The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.

Design Challenge

The design was challenged by two aspects: First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold. Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.

Project Duration

The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.

Operation Flow

The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.

Research

The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.

Inspiration

The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.

Project Overview

Wanling Yan Product Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Wanling Yan.

Bronze Recognition

Wanling Yan was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Wanling Yan Product Packaging.

Wanling Yan Press Releases

Discover Wanling Yan's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 1 press releases.

Evershine: A New Scent Booster Packaging Unveiled by Wanling Yan

Introducing Evershine, a revolutionary product packaging inspired by the heartwarming scenario of family laundry and the functional properties of in-wash scent boosters. Designed to stand out from the common packaging on the market, Evershine embodies a peaceful mind feeling, popular among young families, and offers a portable, environmentally friendly solution for daily use.

Wanling Yan Newsroom

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