Identity and Packaging
Sienna Monroe

Identity and Packaging for Summerhouse Collective

Sienna Monroe was keen to steer away from a cliched "eco" design aesthetic. Instead, presenting the brand as strong and uncompromising. This, combined with discussion and mood boards, really informed the brand identity's typographic direction. Ricci juxtaposed the typeface's heaviness against a handmade print in softer hues to hint at the brand's ethical values. Sienna Monroe wanted to communicate was "transparency". Ricci considered this when designing the glassware, opting to show the natural ingredients inside the bottles where possible, for example, a sprig in the bottle.

Ricci Williams 2021 Professional Bronze Press Kit № 124404

Download Press Kit № 124404

Download Press Kit № 124404 Identity and Packaging for Summerhouse Collective by Ricci Williams to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Sienna Monroe  by Ricci Williams
Sienna Monroe by Ricci Williams

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Identity and Packaging by Ricci Williams
Identity and Packaging by Ricci Williams

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Ricci Williams Sienna Monroe
Ricci Williams Sienna Monroe

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Ricci Williams Identity and Packaging
Ricci Williams Identity and Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Summerhouse CollectiveBrand Logo
Summerhouse CollectiveBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Design Newswire
Sienna Monroe Identity and Packaging Press Releases

For Sienna Monroe, we offer press releases in multiple languages, including: English.


Press Kit
Sienna Monroe Identity and Packaging Media Articles

Access our collection of Sienna Monroe articles, ready for use and offered in languages: German, French, Portuguese, Korean, Indonesian, Japanese, Russian, English, Chinese (Mandarin), Spanish, Turkish, Arabic (Standard), Hindi, Italian and Dutch.


Unique Properties

Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.

Tags

eco-packaging, brand identity, art direction, beauty, fashion, logotype

Production Technology

To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks. The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.

Design Challenge

The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.

Project Duration

The project was completed in Los Angeles during the summer of 2020.

Operation Flow

The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away. Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product. Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.

Research

The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.

Inspiration

The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands. The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.

Project Overview

Sienna Monroe Identity and Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Ricci Williams.

 Award Logo
Bronze Recognition

Ricci Williams was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Sienna Monroe Identity and Packaging.

DesignPRWire
Ricci Williams Press Releases

Access a rich repository of press releases on Ricci Williams, offered to press and media professionals for unrestricted use in their stories. 1 press releases are now available for immediate access by journalists.


Sienna Monroe: A Sophisticated, Eco-Friendly Brand Identity and Packaging Design

Ricci Williams Unveils Sustainable Brand Identity and Packaging for Sienna Monroe


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Ricci Williams Newsroom

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