Poly Conghua
Sales Center for 10 Degrees Design
Litchi is the cultural and ecological feature of Conghua where the project is located. Taking litchi as the starting point, the designer combines modeling with humanities to display and display the overall space furnishings, hoping that the audience can feel the combination of traditional humanistic characteristics and modern decoration after entering them. The large-scale litchi art installation improves the atmosphere and memory points, elegant color matching, bookshelves are covered with walls, adding humanistic atmosphere and texture.
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Poly Conghua Sales Center Media Articles
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Unique Properties
For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Tags
Sales Center, Business, exhibition, office
Production Technology
decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge
Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Project Duration
Guangzhou, May 2019.
Operation Flow
The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Research
The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration
As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Image Credits
10 Degrees Design
Project Overview
Poly Conghua Sales Center has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
10 Degrees Design was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Poly Conghua Sales Center.
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