Guangzhou Zhujiang Tianli
Sales Center for AN-AURA
The design of the Guangzhou Zhujiang Tianli Sales Center aims to bridge the gap between art and design, fashion and architecture, creating an experience center that is both functional and artistic. The ambiance of the entire space is crafted through a science-fiction and ultra-futuristic experiential creation, employing thematic compositions to simulate the adventure of time travel. By confronting individuals with the vastness of the universe, it ignites curiosity about the existence of life, thereby creating an immersive experiential space.
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Guangzhou Zhujiang Tianli by Zhi Duan
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Sales Center by Zhi Duan
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Zhi Duan Guangzhou Zhujiang Tianli
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Zhi Duan Sales Center
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AN AURABrand Logo
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Unique Properties
Guangzhou Zhujiang Tianli Sales Center is located in Guangzhou, China, which is mainly a sales center experience as the main function. This project interprets the presentation of the ancient castle space in modern life in a new way. The design simulates the adventure experience of time and space travel through the sci-fi ultra-futuristic time and space experience, created through thematization.
Tags
Wood Veneer, Marble, Metal, Imported Leather, Imported Fabrics
Production Technology
This project utilizes focused color expression, selecting midnight blue, black and gray as the main color palette to interpret the minimalism of the future world, with metal and electric blue to form a sense of visual impact, in stark contrast, exudes a sci-fi and mysterious space color.
Design Challenge
The space is filled with many original designs, such as countless small dinosaurs stacked on top of each other, creating avant-garde and fashionable seating, which is a recreation of history and the future, where time and space collide again to create an interesting presentation.
Project Duration
As an experience center that showcases both functionality and artistry, this design crosses the boundaries between art and design, fashion and architecture.The interior of the project features dazzling colorful installations to create a spatial experience full of futuristic and technological sensations.
Operation Flow
In this project, Star Trek realizes an ultra future borderless experience, taking the curiosity of dissecting the new generation community on the future life with an avant-garde, scientific fiction illusion of time and space, in the relationship between time and space, to start a futuristic journey of beautiful imagination.
Research
By fantasizing about the future and the universe, in this project, the design team tanned quality and elegance through lines with smooth curves, and created a rich sense of layering between different materials, inspiring the desire to continue to explore.
Inspiration
The design of Guangzhou Zhujiang Tianli Sales Centre is created through the theme of interstellar space, using extremely tense material collision and fission, trying to explore more possibilities in the display space in the fast-changing world in a way of sensory interaction between people and space. Different from traditional exhibition space, the design transcends reality and ideals, creating one space after another in a deconstructed way, allowing people to continue to immerse themselves in it and have no time to jump out of it.
Image Credits
Mconcept
Project Overview
Guangzhou Zhujiang Tianli Sales Center has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Zhi Duan was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Guangzhou Zhujiang Tianli Sales Center.
Zhi Duan Press Releases
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Zhi Duan Newsroom
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