Zhen Hao E

Dog Food Packaging for Ningbo Xuanmengzhi Trading Company Ltd.

This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to Excrement Shovelling Officials, which means serving the kings. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.

Download Press Kit № 126938

Download Press Kit № 126938 Dog Food Packaging for Ningbo Xuanmengzhi Trading Company Ltd. by Yuchen Han to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Zhen Hao E by Yuchen Han

Download 1800 Pixels JPEG Image.

Dog Food Packaging by Yuchen Han

Download 1800 Pixels JPEG Image.

Yuchen Han Zhen Hao E

Download 1800 Pixels JPEG Image.

Yuchen Han Dog Food Packaging

Download 1800 Pixels JPEG Image.

Ningbo Xuanmengzhi Trading Company Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Zhen Hao E Dog Food Packaging Press Releases

Press releases for Zhen Hao E are now accessible in these languages: English.

Zhen Hao E Dog Food Packaging Media Articles

For immediate use: Zhen Hao E articles, available in languages such as Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), Spanish, German, French, Indonesian, Portuguese, Dutch, English, Korean, Japanese and Russian, to enrich your content.

Unique Properties

In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.

Tags

Dog food, Oriental style, Package Design, Cartoon Dog

Production Technology

Recycled paper, corrugated paper, aluminium foil bag.

Design Challenge

Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.

Project Duration

The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.

Operation Flow

Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.

Research

The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.

Inspiration

This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.

Project Overview

Zhen Hao E Dog Food Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Yuchen Han.

Iron Recognition

Yuchen Han was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Zhen Hao E Dog Food Packaging.

Yuchen Han Press Releases

Attention press members and journalists: We offer a collection of press releases on Yuchen Han and their notable work, available for your unrestricted use. Journalists can access 1 press releases immediately, ready for your use.

Zhen Hao E: A Creative Chinese Cultural Dog Food Packaging Design

Introducing Zhen Hao E, a series of dog food and snack packaging designs inspired by Chinese cultural characteristics, turning dogs into emperors of different ages to reflect the wonderful relationship between owners and their pets.

Yuchen Han Newsroom

Dive into Yuchen Han Newsroom to explore celebrated designs and projects.