The Treasure of Zbojniks

Label for St. Nicolaus (client company); Zbojnicka (brand)

Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers who participated in insurgencies against serfdom. People believed that they had hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this became the main idea for the design creation. The combination of regional ornaments, crossed shepherd’s axes, and a shield symbolizing the warlike nature of Zbojniks, the Velky Rozsutec mountain, hiding many treasures - each element of the label has its significance and tells unique stories from Slovak folklore.

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The Treasure of Zbojniks by Sasha Sharavarau

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Label by Sasha Sharavarau

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Sasha Sharavarau The Treasure of Zbojniks

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Sasha Sharavarau Label

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St Nicolaus client company Zbojnicka brand Brand Logo

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Unique Properties

Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.

Tags

packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates

Production Technology

The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.

Design Challenge

The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.

Project Duration

The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).

Operation Flow

The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.

Inspiration

People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.

Image Credits

Images #1-5 Art Director: Sasha Sharavarau (Amoth Studio) Designer: Sasha Sharavarau (Amoth Studio) Illustrator: Tania Sharavarava Artworker: Robert Specian Photography: Jose Sabino (Sabino Studio)

Project Overview

The Treasure of Zbojniks Label has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Sasha Sharavarau was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work The Treasure of Zbojniks Label.

Sasha Sharavarau Press Releases

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The Treasure of Zbojniks Label Design Wins Golden A' Design Award

Sasha Sharavarau's Zbojnicka Label Design Wins Prestigious Golden A' Design Award

Sasha Sharavarau Newsroom

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