Whoatemytofu

Typography for Yuntong Sun

Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. Yuntong Sun believes graphic design as well as typography can be a tool for social change. As a woman, she also thinks this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against sexual harassment. It's also a platform for them to speak out and feel united: You are not alone.

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Whoatemytofu by Yuntong Sun

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Typography by Yuntong Sun

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Yuntong Sun Whoatemytofu

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Yuntong Sun Typography

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Whoatemytofu Typography Press Releases

For Whoatemytofu, we offer press releases in multiple languages, including: English.

Whoatemytofu Typography Media Articles

Our Whoatemytofu articles are prepped and available in these languages: Korean, Japanese, Russian, Chinese (Mandarin), Portuguese, Dutch, Spanish, Hindi, Turkish, Arabic (Standard), English, Indonesian, Italian, German and French, ready for your use.

Unique Properties

Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.

Tags

against sexual harassment, Typeface design, Website concept design, Protest, Social Media

Production Technology

In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.

Design Challenge

The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.

Project Duration

The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.

Operation Flow

Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.

Research

I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.

Inspiration

"Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.

Project Overview

Whoatemytofu Typography has been a Bronze winner in the Social Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Yuntong Sun.

Bronze Recognition

Yuntong Sun was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Whoatemytofu Typography.

Yuntong Sun Press Releases

For journalists seeking engaging content: Explore our press releases featuring Yuntong Sun's work, freely available for incorporation into your stories. Now available: Immediate access to 1 press releases for journalists.

WhoAteMyTofu: A Typographic Project Fighting Sexual Harassment

Yuntong Sun's WhoAteMyTofu project, a typographic endeavor, aims to combat sexual harassment through design, empowering victims and uniting voices against this social issue. The project will be completed at Bauhaus University Weimar in March 2021.

Yuntong Sun Newsroom

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