Fragrance Gallery
Retail Store for SODA Architects
Today, people have higher expectation than ever on in-store experience. Considering the surrounding area, Beijingfun, a historic and vibrant place, Soda imagines the Vivinevo's first store with the perspective of art gallery, integrates brand experience into retail space, develops an innovative solution to meet and exceed customers' expectations. In the atmosphere created by media imagery and interactive activities, Soda offers customers a multi-dimensional experience. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment.
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Fragrance Gallery by Yuan JIANG Chen SONG
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Retail Store by Yuan JIANG Chen SONG
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Yuan JIANG Chen SONG Fragrance Gallery
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Yuan JIANG Chen SONG Retail Store
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Fragrance Gallery Retail Store Press Releases
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Fragrance Gallery Retail Store Media Articles
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Unique Properties
The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Tags
Media space, Media integrated store, Digital installation, Fragrance gallery
Production Technology
The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Design Challenge
How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process. The challenges we tackled are How to invite customers to settle down and get to know the products, How to guide people to participate in the interaction, How can surprises discovery continue, How to promote guests to take pictures and share The final showroom meets the above requirements and at the same time achieves a promising communication result.
Project Duration
The project started in August 2019 and finished in October 2020 in Beijing.
Operation Flow
The entrance, SODA language,a physical pixel installation. The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night. The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Research
We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspiration
This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions, How to provide an olfactory experience, How to combine smell and vision and, How to provide sensory experiences other than smell and vision.
Image Credits
Video Artist: Wang Ying Photo Credits: Chen Xiyu Video：He Hui
Project Overview
Fragrance Gallery Retail Store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Yuan JIANG，Chen SONG was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Fragrance Gallery Retail Store.
Yuan JIANG，Chen SONG Press Releases
Our press releases on Yuan JIANG，Chen SONG and their work are made freely available for press members looking to add depth to their content. Instantly access 2 press releases, available exclusively for journalists.
Fragrance Gallery Redefines Retail Experience with Multi-Sensory Art Installation
VIVINEVO fragrance art gallery, designed by Yuan JIANG and Chen SONG, revolutionizes the traditional retail space by prioritizing olfactory and multi-sensory experiences over visual appeal. This groundbreaking project challenges the norms of commercial spaces, offering a unique fusion of smell, vision, and interactive experiences. The gallery was completed in October 2020 in Beijing, China.
Yuan JIANG，Chen SONG Newsroom
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