Grassy Premiados
Coffee Packaging for Grassy Caffè
Grassy Premiados is a packaging for exceptional Brazilian coffees, awarded and rated above 87 points in the SCA Special Coffee Association. The packaging aims to raise the perception of quality of national specialty coffee, enhancing the entire production chain, from the producer to the roaster. Composed of an organic and modular design box inspired by nature, the packaging holds 250 grams of coffee beans, also protected by a special bag. Grassy Premiados proposes a new concept for coffee packaging, raising the perception of this product as an item of desire and admiration by consumers.
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Grassy Premium by Dimitri Lociks
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Coffee Packaging by Dimitri Lociks
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Dimitri Lociks Grassy Premium
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Dimitri Lociks Coffee Packaging
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Dimitri Lociks Design Team Photo
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Grassy CaffèBrand Logo
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Grassy Premiados Coffee Packaging Press Releases
Press resources for Grassy Premiados are offered in several languages: English.
Grassy Premiados Coffee Packaging Media Articles
Access our collection of Grassy Premiados articles, ready for use and offered in languages: Hindi, Turkish, Arabic (Standard), Portuguese, Italian, Dutch, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French and English.
Unique Properties
Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Tags
package, Brazilian coffee, biomimetic, bio design,
Production Technology
The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Design Challenge
The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Project Duration
The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Operation Flow
The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Research
The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiration
The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Image Credits
all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
Project Overview
Grassy Premiados Coffee Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Dimitri Lociks was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Grassy Premiados Coffee Packaging.
Dimitri Lociks Press Releases
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Introducing Grassy Premiados: A Unique Brazilian Coffee Packaging Design by Dimitri Lociks
Discover the innovative Grassy Premiados coffee packaging design by Dimitri Lociks, inspired by Brazilian modernist architecture and organic shapes, aiming to elevate the perception of specialty coffee.
Dimitri Lociks Newsroom
Explore Dimitri Lociks Newsroom to uncover award-winning design projects and more.
