Sinten

Coffee Packaging for SINTEN Coffee Roastery

The challenge of this packaging design project was to think about how to present on the packaging the result that Sinten Coffee Roastery is proud to provide customers with the freshest taste, the aroma of roasted coffee beans. So in order to seamlessly integrate the brand message into the visual identity, the designer found inspiration from the laws of nature through analysis and deconstruction. The perfect proportions that take full advantage of premium coffee are presented with lines, making it more visually appealing.

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Sinten by Louis Yiu

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Coffee Packaging by Louis Yiu

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Louis Yiu Sinten

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Louis Yiu Coffee Packaging

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SINTEN Coffee RoasteryBrand Logo

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Unique Properties

Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.

Tags

Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten

Production Technology

One color printing. Material: Moisture-proof zipper bag and paper

Design Challenge

The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.

Project Duration

The project duration is 2 months and is designed in Taipei.

Operation Flow

In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city. As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.

Research

The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.

Inspiration

The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner. In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.

Image Credits

A.S.M.D. Creations

Project Overview

Sinten Coffee Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Louis Yiu was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Sinten Coffee Packaging.

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