Secret Behind Magic
Nuts Blind Box for Stora Enso China Packaging
Inspired by mondrian composition with Red, Blue, and Yellow, this blind box concept utilizes concise lines and colors combination, carry the idea of that all complex stuff are made up of simple elements. Pulling and automatic unboxing structure design together with cartoon character illustration graphic design and role play game, enhanced the interactive experience with end consumer. Meanwhile, select and use environmentally friendly materials and technology as much as possible to echo the theme of the times.
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Secret Behind Magic by Jinglun Cui
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Nuts Blind Box by Jinglun Cui
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Jinglun Cui Secret Behind Magic
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Jinglun Cui Nuts Blind Box
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Secret Behind Magic Nuts Blind Box Media Articles
Leverage our ready-to-publish articles on Secret Behind Magic, offered in a range of languages: Italian, Hindi, Spanish, French, Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Japanese, Russian, Indonesian, English, German, Portuguese and Dutch.
Unique Properties
Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Tags
Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Production Technology
All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Challenge
Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Project Duration
The project started in June 2020 and launched in April 2021 Beijing, China.
Operation Flow
After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Research
Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiration
Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Project Overview
Secret Behind Magic Nuts Blind Box has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jinglun Cui.
Bronze Recognition
Jinglun Cui was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Secret Behind Magic Nuts Blind Box.
Jinglun Cui Press Releases
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