Grapes for Guohua Pan
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
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Download Press Kit № 131506 Grapes for Guohua Pan by Guohua Pan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Availability alert: Press releases for Unique Me in languages including English.
Access our collection of Unique Me articles, ready for use and offered in languages: Spanish, French, German, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), English, Dutch, Italian, Hindi and Turkish.
We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Paper Carton
Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Photo Credit: Guibin Ji
Unique Me Grapes has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Guohua Pan was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Unique Me Grapes.
Our press releases on Guohua Pan and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 1 press releases for all journalists.
Guohua Pan's "Unique Me" is a packaging design project that reimagines grapes as unique individuals through hand-drawn emoji-like illustrations. The project commenced in April 2020 and was completed in May 2010 in Shenzhen, China, hitting the Chinese market in Jun 2010. The design won the Bronze A' Design Award in 2022.
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