BeeHacchee

Tarts Packaging for Kiyomasa Seika Co.

Package design for cheese tart with honey. The yellow border pattern is printed all over, and the handwritten logo adds impact. The use of kraft paper material gives consumers an easy and casual impression, and the hexagonal cardboard box, which resembles a beehive, visually expresses the concept of honey. In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic.

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BeeHacchee by SHINGO FURUSHO

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Tarts Packaging by SHINGO FURUSHO

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SHINGO FURUSHO BeeHacchee

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SHINGO FURUSHO Tarts Packaging

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SHINGO FURUSHO Designer Portrait Photo

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Kiyomasa Seika Co Brand Logo

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BeeHacchee Tarts Packaging Press Releases

Explore press materials for BeeHacchee, available in languages such as English.

BeeHacchee Tarts Packaging Media Articles

Ready for your features: articles on BeeHacchee in various languages, including German, Chinese (Mandarin), Turkish, Arabic (Standard), Portuguese, French, Dutch, Spanish, Italian, English, Korean, Indonesian, Japanese, Russian and Hindi.

Unique Properties

Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.

Tags

Package, cardboard, kraft paper, hexagon, sweets, cake

Production Technology

The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.

Design Challenge

In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.

Project Duration

A project commissioned and produced by Kiyomasa Seika Co. in 2021.

Operation Flow

This package is made of a single piece of cardboard.

Research

In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.

Inspiration

Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.

Image Credits

Image #1: Photographer Katsuhiro Hirata, Variations, 2021. Image #2: Photographer Hidenori Kino, Variations, 2021. Image #3: Photographer Katsuhiro Hirata, Variations, 2021. Image #4: Photographer Katsuhiro Hirata, Variations, 2021. Image #5: Photographer Hidenori Kino, Variations, 2021.

Project Overview

BeeHacchee Tarts Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

SHINGO FURUSHO was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work BeeHacchee Tarts Packaging.

SHINGO FURUSHO Press Releases

Explore the world of SHINGO FURUSHO through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 2 press releases for journalists.

Introducing BeeHacchee: A Unique Tarts Packaging Design by SHINGO FURUSHO

SHINGO FURUSHO unveils BeeHacchee, a distinctive tarts packaging design inspired by honey and beehives, offering a casual yet impactful visual appeal. Crafted from kraft paper with a hexagonal shape, this innovative packaging is a standout in the sweets industry.

SHINGO FURUSHO Newsroom

Find inspiration and award-winning creativity within the SHINGO FURUSHO Newsroom.