Catch Tracking

Fishing App for Studio Syamo

Catch tracking app features an interface that echoes the international typographic style (more commonly known as Swiss Style). By stripping away the embellishments, Catch tracking eliminates distractions for the fisherman and allows the information-heavy design to be read and studied rather than merely seen and admired. The result is a functional evolution from the existing paper booklet to a digital transposition offering a clear, simple and up-to-date tool for a conscious fishing activity.

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Catch Tracking by Studio Syamo

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Fishing App by Studio Syamo

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Studio Syamo Catch Tracking

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Studio Syamo Fishing App

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Studio SyamoBrand Logo

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Catch Tracking Fishing App Media Articles

Our Catch Tracking articles are prepped and available in these languages: English, Japanese, Italian, German, French, Portuguese, Dutch, Hindi, Turkish, Arabic (Standard), Korean, Indonesian, Russian, Chinese (Mandarin) and Spanish, ready for your use.

Unique Properties

Catch Tracking fits primarily within the utilities and reference categories. Moving from the current paper-based system to digital provides the following key features: digital fishing licence, instant catches auto-fill, fish measurement tool, detailed report of the fishing activity to be submitted to the authorities. Furthermore it offers a comprehensive list of species to be consulted, a map with real-time informations about fishermen and locations, and a direct contact with the authorities.

Tags

Swiss Design, App Design, User Experience, Data Visualisation, Fishing, Digital Innovation, Use of Technology

Production Technology

The project was designed by following the standard process of a digital product creation. It went through 4 phases: the research phase (field studies / survey / user interview), the analysis phase (user persona / user journey / user flows / definition of features and MVP), the design phase (information architecture / wireframes / mood-board / hi-fi mockups / prototyping) and the testing phase (usability test / survey). Employed softwares: Typeform, Miro, Whimsical, Figma.

Design Challenge

The key challenge was to deliver an innovative product with a smooth switchover from paper to digital. A related goal was to ensure a smooth user experience suitable for the most and least tech-savvy users. To be successful in doing so, it was essential to keep consistency with the current system, to balance the amount of information displayed and to create a recognisable and intuitive design system.

Project Duration

The project started in March 2021 and had its first prototype release and test phase in January 2022 in Lugano, Switzerland.

Operation Flow

The app is structured in 3 main areas: Species, Compiling and Maps. Species section shows an exhaustive list of the fishes in the region. Compiling allows to record the catches. Maps indicates all the fishing areas with their relative informations. Secondary areas are Profile and Menu. Profile contains data and graphs related t fisherman seasons. Menu is divided into a further 6 useful tertiary sections: Contacts, Regulation, User details, Sessions, Settings and Notices.

Research

Between June and September 2021, several fishing sessions were carried out to locally assess the use of the paper-based system and grasp its flaws. Furthermore, to gather more information, a survey was conducted among a panel of 10 people. The results led to define the following details: user persona, logbook usage and its pros and cons, awareness of the regulation, digitalisation needs and acceptance, smartphone usage in daily life and during fishing activity and its pros and cons.

Inspiration

The project comes from the need to improve the fishing experience by considering all of the entities involved. The beneficiaries of the paper-to-digital switchover are: fishermen, authorities and fishery fauna. Catch Tracking allows fishermen to hold a useful and exhaustive tool at their fingertips. Authorities can save time and resources by analysing results and checking fishing licences. The fishery fauna is increasingly safeguarded thanks to a better managed fishing activity.

Project Overview

Catch Tracking Fishing App has been a Iron winner in the Interface, Interaction and User Experience Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Studio Syamo.

Iron Recognition

Studio Syamo was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Catch Tracking Fishing App.

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