Gift of Huangyao
Sauce for Decelent
The designer used three pieces of hollowed out paper-cut to form a vivid life scene. The three pieces of paper actually represent a typical Chinese courtyard: in front of it are gatehouses, archways and bridges, representing the connection with the outside world; In the middle are pavilions and factories, representing local life; Behind it are mountains and rivers, which represents the dependence of stability. The bottle cap is a flagstone Road, symbolizing "no matter how far away from home, this product is people's concern for home".
Download Press Kit № 136027
Download Press Kit № 136027 Sauce for Decelent by Jie Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Gift of Huangyao by Jie Yang
Download 1800 Pixels JPEG Image.
Sauce by Jie Yang
Download 1800 Pixels JPEG Image.
Jie Yang Gift of Huangyao
Download 1800 Pixels JPEG Image.
Jie Yang Sauce
Download 1800 Pixels JPEG Image.
Decelent Design Team Photo
Download 1800 Pixels JPEG Image.
DecelentBrand Logo
Download 1800 Pixels JPEG Image.
Decelent Corporate Logo
Download 1800 Pixels JPEG Image.
Gift of Huangyao Sauce Press Releases
Press releases for Gift of Huangyao are now accessible in these languages: English.
Gift of Huangyao Sauce Media Articles
For immediate use: Gift of Huangyao articles, available in languages such as Dutch, French, Korean, Spanish, Italian, German, Portuguese, Turkish, Arabic (Standard), Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi and English, to enrich your content.
Unique Properties
This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Tags
Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Production Technology
The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Design Challenge
1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage. 2. Finally, the problem is solved by using Staggered printing.
Project Duration
The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Operation Flow
Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Research
This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspiration
Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Project Overview
Gift of Huangyao Sauce has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jie Yang.
Bronze Recognition
Jie Yang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Gift of Huangyao Sauce.
Jie Yang Press Releases
Media members, dive into our press releases on Jie Yang's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 5 press releases are available right now.
Gift of Huangyao Unveiled by Designer Jie Yang Wins Bronze A' Design Award
Designer Jie Yang's latest creation, the Gift of Huangyao, a unique sauce packaging, is a celebration of local culture and tradition, connecting families and homes through its innovative design.
Jie Yang Newsroom
Step into Jie Yang Newsroom for a showcase of exemplary design and recognized projects.
