Sugar of Wagu

Candy for Decelent

This case is a processed candy produced in Hubei. It is a traditional delicacy of Tujia Nationality in Hubei. The packaging design follows the Chinese concept of harmony between man and nature and low-carbon and environmental protection. The designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants and use environmental friendly natural pigments as printing raw materials. It is very environmentally friendly. The modeling combines the elements of the year of the tiger, making the packaging keep pace with the times and unique.

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Sugar of Wagu by Jie Yang

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Candy by Jie Yang

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Jie Yang Sugar of Wagu

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Jie Yang Candy

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Sugar of Wagu Candy Press Releases

For Sugar of Wagu, we offer press releases in multiple languages, including: English.

Sugar of Wagu Candy Media Articles

Ready-to-feature articles on Sugar of Wagu are available in these languages: German, French, Dutch, Italian, Portuguese, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi, Korean, Indonesian, Japanese, Russian, Spanish and English, for your convenience.

Unique Properties

This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.

Tags

Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment

Production Technology

After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.

Design Challenge

The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.

Project Duration

The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.

Operation Flow

The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.

Research

This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.

Inspiration

The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.

Project Overview

Sugar of Wagu Candy has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jie Yang.

Bronze Recognition

Jie Yang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Sugar of Wagu Candy.

Jie Yang Press Releases

Attention press members and journalists: We offer a collection of press releases on Jie Yang and their notable work, available for your unrestricted use. Press members can now immediately access 5 press releases.

Sugar of Wagu: A Sweet and Sustainable Packaging Design

Introducing the Innovative Packaging Design by Jie Yang

Jie Yang Newsroom

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