Lay's Smiles Campaign by PepsiCo Design and Innovation innovative food packaging

Lay's Smiles Campaign

Food Packaging for PepsiCo Design and Innovation

After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation a move for Lay's to take a big step forward in establishing itself as a purposeful brand. The Lay's Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.

PepsiCo Design and Innovation 2022 Agency Bronze Press Kit № 137247

Download Press Kit № 137247

Download Press Kit № 137247 Food Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lay 039 s Smiles Campaign by PepsiCo Design and Innovation

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Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Food Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Lay 039 s Smiles Campaign

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Lay's Smiles Campaign Food Packaging Press Releases

Press releases tailored for Lay's Smiles Campaign are available in the languages: English.

Lay's Smiles Campaign Food Packaging Media Articles

Our articles on Lay's Smiles Campaign, prepared for immediate use, are offered in several languages, including Indonesian, German, English, Spanish, Turkish, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, French, Portuguese and Dutch.

Unique Properties

After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.

Inspiration

The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Project Overview

Lay's Smiles Campaign Food Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Lay's Smiles Campaign Food Packaging.

PepsiCo Design and Innovation Press Releases

We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Journalists can access 50 press releases immediately, ready for your use.

Lay's Smiles Campaign Brings Joy to Russia with Best Buddies Foundation Support

PepsiCo Design & Innovation Launches Lay's Smile Campaign in Russia to Spread Positivity and Support Best Buddies Foundation

PepsiCo Design and Innovation Newsroom

Find inspiration and award-winning creativity within the PepsiCo Design and Innovation Newsroom.

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