Doritos W and Y by PepsiCo Design and Innovation innovative food packaging

Doritos W and Y

Food Packaging for PepsiCo Design and Innovation

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.

PepsiCo Design and Innovation 2023 Agency Iron Press Kit № 149719

Download Press Kit № 149719

Download Press Kit № 149719 Food Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Doritos W and Y by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Food Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

PepsiCo Design and Innovation Doritos W and Y

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Doritos W and Y Food Packaging Press Releases

Explore press materials for Doritos W and Y, available in languages such as English.

Doritos W and Y Food Packaging Media Articles

For immediate use: Doritos W and Y articles, available in languages such as Arabic (Standard), Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Indonesian, Spanish, English, Korean, Hindi and Turkish, to enrich your content.

Unique Properties

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.

Inspiration

The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Project Overview

Doritos W and Y Food Packaging has been a Iron winner in the Limited Edition and Custom Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Doritos W and Y Food Packaging.

PepsiCo Design and Innovation Press Releases

Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 50 press releases are available right now.

Doritos W and Y Packaging Pays Tribute to Wisin & Yandel's Final Tour

PepsiCo Design & Innovation Unveils Limited Time Offer Packaging for Wisin & Yandel's Farewell Tour

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom to delve into the world of top-tier design and accolades.

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