Lay's x Stranger Things by PepsiCo Design and Innovation innovative food packaging

Lay's x Stranger Things

Food Packaging for PepsiCo Design and Innovation

The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.

PepsiCo Design and Innovation 2023 Agency Bronze Press Kit № 149733

Download Press Kit № 149733

Download Press Kit № 149733 Food Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lay 039 s x Stranger Things by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Food Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

PepsiCo Design and Innovation Lay 039 s x Stranger Things

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Lay's x Stranger Things Food Packaging Press Releases

Availability alert: Press releases for Lay's x Stranger Things in languages including English.

Lay's x Stranger Things Food Packaging Media Articles

We provide articles ready for publication on Lay's x Stranger Things, offered in several languages: French, Dutch, Hindi, English, Italian, German, Portuguese, Turkish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Arabic (Standard) and Spanish.

Unique Properties

In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.

Inspiration

The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Project Overview

Lay's x Stranger Things Food Packaging has been a Bronze winner in the Limited Edition and Custom Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Lay's x Stranger Things Food Packaging.

PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Immediate access is granted to 50 press releases for all journalists.

Lay's x Stranger Things Limited Edition Packaging Unveiled by PepsiCo Design & Innovation

PepsiCo Design & Innovation collaborates with Netflix to launch limited edition Lay's x Stranger Things packaging in Thailand

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 149733. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Press Kit / Media Showcase 149733 on Lay's x Stranger Things. For more details, access Newsroom 133313.