Are We
Womenswear Collection for JA-JMI
Are We collection, as an awareness on awaking the serious issues that been happened towards the nature. The theme named as Are We, to question people that are human being as pest to the planet. With the highlights on nature beauty to awake people's minds that preservation is needed. The collection designed in a calm and soft pastel tone to enhance the sense of nature inspire. Designer implemented the hand crafted coral like ornament that made of soft thin netting and heavily added the flares layers to emphasis the a full and soft movement of the collection.
Download Press Kit № 139165
Download Press Kit № 139165 Womenswear Collection for JA-JMI by Au Jie Min to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Are We by Au Jie Min
Download 1800 Pixels JPEG Image.
Womenswear Collection by Au Jie Min
Download 1800 Pixels JPEG Image.
Au Jie Min Are We
Download 1800 Pixels JPEG Image.
Au Jie Min Womenswear Collection
Download 1800 Pixels JPEG Image.
Au Jie Min Designer Portrait Photo
Download 1800 Pixels JPEG Image.
JA JMI Brand Logo
Download 1800 Pixels JPEG Image.
Au Jie Min Interview
Media Resource: Tap into our exclusive interview with Au Jie Min, approx. 920 words, free for article integration. Download your copy now. Access Au Jie Min Interview Now.
Are We Womenswear Collection Press Releases
Press releases for Are We are now accessible in these languages: English.
Are We Womenswear Collection Media Articles
We provide articles ready for publication on Are We, offered in several languages: English, Spanish, Hindi, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese and Dutch.
Unique Properties
ARE WE is a collection to create awareness on the damages made by human towards the marine world and inspired through an article, highlighted a past experiment, Biosphere2 failed due to eco-balance and proved impossible to build an EARTH. Designs highlighted on the beauty of nature with the blending of coral system and wave onto garment. Each handmade coral structured detail is originally created through development. The masterpiece has about 300 pieces of detailed handmade coral attached.
Tags
Ocean, 0712, Mini Collection, Love Ocean, Save the Planet, Marine World, Sea Life, Flow, Movement
Production Technology
Made of lightweight silky organza to create the flow flares with the multiple layering inserted. Layers attached with neat workmanship and gentle handling on soft base netting. The hand-crafted coral-like ornament is innovated and transform from hardness to softness creations. With the detailed handcrafting, ornaments was hand-stitched one by one.
Design Challenge
A past biological experiment that strongly reflecting that human impossible to build 2nd earth. Designer then blended a link to nature, highlight that ocean as the great contributors of oxygen to the planet and coral reef recorded as the largest habitat for smaller marine living organism to live. With abstraction of finding and developing elements enriched the ideas and stimulated new creation of coral-inspired ornament in detail handcrafted.
Project Duration
The project (Mini Collection Module, Raffles University) started at May 2021 in Johor Bahru, Malaysia and finished in August 2021. It is presented as the fashion showcase of Raffles Student through Facebook live.
Operation Flow
Designer decided to highlight on the beauty of nature instead of keep telling people their mistakes. Realising the beauty will make people more willing to accept the current pollution that had been made by themselves and as a reminder to protect and save the planet. The ideas of highlights marine as the main focus point as it build the majority of planet area and contributed as the oxygen generators to most of the organisms which would known as valued contributors and coral reef act as the habitat for most of the smaller sized organism in the sea.
Research
The use of WabiSabi to reflect the sense of naturally imperfection. Andres Juniper said that, If an object or expression can bring about, within us, a sense of serene melancholy and spiritual longing, then that object could be said to be WabiSabi. In design, the concept of Wabi Sabi can also be adopted, By slowing down our design processes and embracing the incomplete and imperfection which able to achieve entirely new level of beauty. The garment carry more meaning as they are unique and share a story as well as invite customers to add to that story.
Inspiration
Are We, by questioning ourselves, are the most intelligent group, HUMAN, the actual pest to this planet. With the initial researched on Biosphere2, a past experiment, American Earth System science research facility. It announced the failure due to the loss control of eco-balance within the enclosed ecological system which aimed to build a second Earth. Designer link it with marine world to reflect, intelligence is to protect not destroy, through the highlights on its beauty and contribution.
Image Credits
Main Image: Photographer Katharine Chai, Hug the Ocean, 2021. Optional Image #1: Photographer Katharine Chai, Hug the Ocean, 2021. Optional Image #2: Photographer Katharine Chai, Wave Hug, 2021. Optional Image #3: Photographer Katharine Chai, Coral in the Wave, 2021. Optional Image #4: Photographer Katharine Chai, Feel the Coral and Wave, 2021.
Project Overview
Are We Womenswear Collection has been a Iron winner in the Fashion, Apparel and Garment Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Au Jie Min was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Are We Womenswear Collection.
Au Jie Min Press Releases
Media members, dive into our press releases on Au Jie Min's work, ready for you to use and enhance your journalistic content. 1 press releases are now available for immediate access by journalists.
Introducing "Are We" - A Womenswear Collection by Au Jie Min
Au Jie Min presents "Are We," a thought-provoking womenswear collection that challenges the impact of human activity on the marine world, aiming to raise awareness and inspire change. This collection was developed as a Mini Collection Module at Raffles University, Malaysia, from May to August 2021, and was showcased via Facebook Live.
Au Jie Min Newsroom
Visit Au Jie Min Newsroom for an inside look at exceptional design and award-winning projects.
