'Top Mercury' by Daniel Houle: Innovation in Web Design

Top Mercury

Web Design for Azuro Digital

Top Mercury hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate wow factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from its competition while attracting large clients. The measure of success for the project was to optimize the conversion rate of the website. The goal was to exceed 5 percent, and they ended up achieving a conversion rate of 8 percent, meaning that 8 percent of Top Mercury's website visitors contact the business.

Daniel Houle 2023 Agency Iron Press Kit № 139506

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Top Mercury by Daniel Houle

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Web Design by Daniel Houle

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Daniel Houle Top Mercury

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

Daniel Houle Web Design

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Top Mercury Web Design Press Releases

For Top Mercury, find press releases in a variety of languages: English.

Unique Properties

Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.

Production Technology

This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.

Design Challenge

The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.

Project Duration

Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).

Operation Flow

This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.

Research

We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd. Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.

Inspiration

Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.

Image Credits

All graphics and illustrations were designed from scratch by Azuro Digital. All images are stock images from Canva. They are all royalty-free and we have the rights to use them. The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.

Project Overview

Top Mercury Web Design has been a Iron winner in the Website and Web Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Daniel Houle was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Top Mercury Web Design.

Daniel Houle Press Releases

Media members, dive into our press releases on Daniel Houle's work, ready for you to use and enhance your journalistic content. Available now: 1 press releases ready for immediate access by journalists.

Introducing Top Mercury: A Cutting-Edge Website Design by Azuro Digital

Discover how Azuro Digital's innovative web design for Top Mercury sets a new standard in the digital advertising industry, exceeding conversion rate expectations.

Daniel Houle Newsroom

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