Brewing Happiness
Responsive Website for Gong cha CA Franchise
The Gong Cha responsive website is a modern and innovative digital platform designed to effectively communicate the brand story, values, and services of Gong Cha, a renowned beverage company. This project places a strong emphasis on inclusivity and accessibility, ensuring that the website is easily accessible to all users, including those with disabilities or visual impairments. Gong Cha aims to foster a sense of inclusiveness and provide equal opportunities for all visitors.
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Download Press Kit № 153089 Responsive Website for Gong cha CA Franchise by Gong Cha USA CA to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Brewing Happiness by Gong Cha USA CA
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Responsive Website by Gong Cha USA CA
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Gong Cha USA CA Brewing Happiness
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Gong Cha USA CA Responsive Website
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Gong Cha USA CA Design Team Photo
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Gong cha CA FranchiseBrand Logo
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Gong Cha USA CA Corporate Logo
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Unique Properties
The Gong Cha responsive website is a modern and innovative digital platform designed to effectively communicate the brand story, values, and services of Gong Cha, a renowned beverage company. This project places a strong emphasis on inclusivity and accessibility, ensuring that the website is easily accessible to all users, including those with disabilities or visual impairments. Gong Cha aims to foster a sense of inclusiveness and provide equal opportunities for all visitors.
Tags
Web Content Accessibility Guideline, ADA Compliance, Screen Reader, Accessibility, Keyboard Navigation, Color Blindness Optimization, Assistive Technology Compatibility, Universal Design,
Production Technology
This case study aims to explore and implement accessible web design to improve the user experience for visually impaired individuals, especially those with color blindness and blindness, on the Gong Cha website. By inviting members of the visually impaired community to interact with the existing Gong Cha website—from browsing products to ordering drinks for delivery to a specified location—we observed and recorded their challenges and difficulties throughout the process. These observations served as the foundation for our efforts to improve the website's accessibility.
Design Challenge
Designing an accessible, responsive Gong Cha website involves balancing brand visuals with accessibility for users with disabilities. Challenges include creating intuitive, accessible menus, ensuring content adapts across devices, and maintaining accessibility during updates. Additionally, accommodating global audiences adds complexity, requiring cultural sensitivity and multilingual support. This process demands a commitment to inclusive design and continuous adaptation.
Project Duration
The project started in May 2021 and finished in Oct 2023 in California.
Operation Flow
Gong cha website serves as a welcoming tea shop where every visitor gets a personal assistant the moment they step in. By making the process intuitive - like a conversation in a friendly café - we ensure everyone can enjoy what we offer regardless of tech-savviness. This approach means fewer frustrations, quicker orders, and a better overall experience, making our website not just a place to shop but a pleasant part of your day.
Research
This case study aims to outline the process and considerations involved in designing an accessibility-responsive mobile web design for Gong Cha, an international franchise brand specializing in offering the highest quality tea to the public. The primary goal is to ensure the website is accessible to the general public, regardless of their physical or cognitive abilities. An accessible website offers numerous business advantages that can significantly benefit an organization. By ensuring accessibility, businesses can expand their audience reach, boost profitability, improve brand image, foster customer loyalty, and mitigate legal risks. Consequently, investing in web accessibility is a wise choice for savvy business owners, delivering a substantial return on investment. To investigate the user experience of visually impaired individuals using screen readers to navigate the website, we conducted thorough user research and followed the user-centered design process.
Inspiration
Gong Cha recognizes the importance of making their digital presence accessible to individuals with disabilities or visual impairments. To achieve this, the website incorporates various accessibility features. By prioritizing accessibility in the design and development of the Gong Cha responsive website, the brand aims to create an inclusive digital space for all users. This commitment demonstrates Gong Cha's dedication to diversity, equal access, and social responsibility.
Project Overview
Brewing Happiness Responsive Website has been a Silver winner in the Website and Web Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Gong Cha USA CA.
Silver Recognition
Gong Cha USA CA was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Brewing Happiness Responsive Website.
Gong Cha USA CA Press Releases
Discover Gong Cha USA CA's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 2 press releases now, directly accessible to journalists.
Gong Cha USA CA Newsroom
Discover outstanding design and award-winning initiatives in the Gong Cha USA CA Newsroom.
