Forte Forte Roma
Retail Design for Forte Forte
Forte Forte boutique is located in the heart of Campo Marzio, an area historically welcomed artists and innovation. Rome is the city of heart and tradition, in which to draw on history, having great respect for culture and the past. Its artistic heritage and architectural impact is unique in the world. In this case the narrative passes through the contrast: it looks like a Casket of green Onyx, a stone that comes from an area of extinct volcanoes, a marbling with a millenary past as long as that of the city; the result is a space in which a gentle power sense dominates, of timeless lightness.
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Forte Forte Roma by Robert Vattilana
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Retail Design by Robert Vattilana
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Robert Vattilana Forte Forte Roma
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Forte Forte Roma Retail Design Press Releases
Press releases for Forte Forte Roma are now accessible in these languages: English.
Forte Forte Roma Retail Design Media Articles
Access our collection of Forte Forte Roma articles, ready for use and offered in languages: Dutch, Italian, German, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, English, Spanish, French and Portuguese.
Unique Properties
The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony. In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history.
Tags
Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
Production Technology
The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
Design Challenge
The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts. Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible. During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control.
Project Duration
The project started in december 2019 in Rome and finished in october 2020
Operation Flow
The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency. It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls. The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop, with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet.
Research
From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
Inspiration
The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
Image Credits
All photos credit: Danilo Scarpati Photographer
Project Overview
Forte Forte Roma Retail Design has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Robert Vattilana was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Forte Forte Roma Retail Design.
Robert Vattilana Press Releases
Discover Robert Vattilana's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 1 press releases for all journalists.
Forte Forte Roma Unveils Stunning Retail Design by Robert Vattilana
Forte Forte Roma's new boutique, designed by Robert Vattilana, is a harmonious blend of timeless elegance and modern innovation, located in the heart of Rome's historic Campo Marzio.
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