'XYG Window' by Xinyue Guo: Innovation in Visual Identity

XYG Window

Visual Identity for XYG Studio

Fusing elements from ancient literati with modernity, XYG Window is a visual identity design and web interaction design project that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. Inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens, true to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see the Studio's design style.

Xinyue Guo 2023 Partnership Iron Press Kit № 140907

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XYG Window by Xinyue Guo

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Visual Identity by Xinyue Guo

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Xinyue Guo XYG Window

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For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Xinyue Guo Visual Identity

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

XYG Window Visual Identity Press Releases

Press resources for XYG Window are offered in several languages: English.

XYG Window Visual Identity Media Articles

Ready for your features: articles on XYG Window in various languages, including English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), Hindi, Portuguese, Dutch, Turkish, Arabic (Standard), German, French, Indonesian and Italian.

Unique Properties

Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.

Production Technology

After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral. True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.

Design Challenge

While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game. The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website. For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons. Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.

Project Duration

The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.

Operation Flow

With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio. With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.

Research

XYG Window is a visual communication design with strong cultural identity. In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design. In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.

Inspiration

This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens. Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.

Image Credits

Xinyue Guo

Project Overview

XYG Window Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Xinyue Guo was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work XYG Window Visual Identity.

Xinyue Guo Press Releases

Our press releases on Xinyue Guo and their work are made freely available for press members looking to add depth to their content. 1 press releases are now available for immediate access by journalists.

XYG Window: A Modern Visual Identity Inspired by Ancient Chinese Culture

Xinyue Guo's XYG Window project, recognized in Core77 Design Awards 2022, showcases a modern visual identity design and web interaction project that seamlessly integrates traditional Chinese art and culture into contemporary design.

Xinyue Guo Newsroom

Access Xinyue Guo Newsroom for exclusive insights into distinguished design and laureled projects.

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