Gere

Multifunctional Crockery Shelf for Florian Beser

In other shelves, dishes are hidden in the closet. In this concept, a hybrid of shelf and crockery is created. This is possible because the specially designed crockery forms the relief-like front wall of the shelf. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves inside. The crockery set is modularly expandable. Depending on the occasion or personal preferences, it is possible to expand or exchange the plates.

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Download Press Kit № 141854 Multifunctional Crockery Shelf for Florian Beser by Florian Beser to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Gere by Florian Beser

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Multifunctional Crockery Shelf by Florian Beser

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Florian Beser Gere

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Florian Beser Multifunctional Crockery Shelf

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Gere Multifunctional Crockery Shelf Press Releases

Press resources for Gere are offered in several languages: English.

Gere Multifunctional Crockery Shelf Media Articles

Access our collection of Gere articles, ready for use and offered in languages: Dutch, Japanese, Turkish, Arabic (Standard), Korean, Indonesian, Russian, Chinese (Mandarin), Hindi, English, German, French, Portuguese, Italian and Spanish.

Unique Properties

Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc. The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.

Tags

ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen

Production Technology

To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.

Design Challenge

The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.

Project Duration

The project started in early summer 2020 in Aachen and finished in September 2020.

Operation Flow

Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.

Research

During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used. This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.

Inspiration

Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space. The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.

Image Credits

Images: Photographer Janosch Bartsch, Gere, 2020

Project Overview

Gere Multifunctional Crockery Shelf has been a Bronze winner in the Furniture Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Florian Beser was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Gere Multifunctional Crockery Shelf.

Florian Beser Press Releases

Numerous press releases on Florian Beser and their achievements are at your disposal, inviting press members to use them freely in their coverage. Instantly access 1 press releases, available exclusively for journalists.

Introducing Gere: The Multifunctional Crockery Shelf by Florian Beser

Florian Beser unveils Gere, a space-saving crockery shelf designed for modern living spaces, blending functionality and aesthetics.

Florian Beser Newsroom

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