Re Form

Jewellery for Chow Tai Fook Jewellery

Re:Form aims to redefine the "slider bead", a component that is often used to make adjustable bracelets or lariat necklaces. By transforming this common device used in commercial jewelry to one that facilitates the expression of personal styles, designers respond to the needs of a wide range of people, inviting them to become co-creators of their own jewelry. Re:Form is created to expand the possibility of yielding nearly an infinite number of designs with the fewest essentials while inducing a sense of playfulness into the wearing experience. Re:Form designed for people who inspire to change.

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Download Press Kit № 142217 Jewellery for Chow Tai Fook Jewellery by Chow Tai Fook Jewellery to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Re Form by Chow Tai Fook Jewellery

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Jewellery by Chow Tai Fook Jewellery

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Chow Tai Fook Jewellery Re Form

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Chow Tai Fook Jewellery Jewellery

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Re Form Jewellery Press Releases

Press resources for Re Form are offered in several languages: English.

Re Form Jewellery Media Articles

Our Re Form articles are prepped and available in these languages: Turkish, Arabic (Standard), Spanish, Korean, Italian, German, French, Portuguese, English, Dutch, Indonesian, Japanese, Russian, Hindi and Chinese (Mandarin), ready for your use.

Unique Properties

With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.

Design Challenge

Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.

Operation Flow

Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.

Inspiration

In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire. The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.

Image Credits

Chow Tai Fook Jewellery Creative Centre

Project Overview

Re Form Jewellery has been a Bronze winner in the Jewelry Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Chow Tai Fook Jewellery was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Re Form Jewellery.

Chow Tai Fook Jewellery Press Releases

Media members, dive into our press releases on Chow Tai Fook Jewellery's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 1 press releases for journalists.

Chow Tai Fook Unveils Re:Form - A Revolutionary Jewellery Concept

Chow Tai Fook Jewellery introduces Re:Form, a groundbreaking jewellery concept that redefines the way we wear and interact with jewellery. This innovative design offers a new level of personalization and creativity, empowering users to become co-creators of their own unique pieces. The collection was awarded the Bronze A' Design Award in 2023.

Chow Tai Fook Jewellery Newsroom

Step into Chow Tai Fook Jewellery Newsroom for a showcase of exemplary design and recognized projects.