Happy Petty
Pet Food Packaging for Shenzhen Megacombine Technology Co., Ltd
This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Download Press Kit № 144363
Download Press Kit № 144363 Pet Food Packaging for Shenzhen Megacombine Technology Co., Ltd by Heng Luo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Happy Petty by Heng Luo
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Pet Food Packaging by Heng Luo
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Heng Luo Happy Petty
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Heng Luo Pet Food Packaging
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Shenzhen Megacombine Technology Co LtdBrand Logo
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Happy Petty Pet Food Packaging Press Releases
For Happy Petty, we offer press releases in multiple languages, including: English.
Happy Petty Pet Food Packaging Media Articles
Ready for your features: articles on Happy Petty in various languages, including Dutch, Indonesian, Russian, Italian, English, German, French, Portuguese, Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Hindi, Japanese and Spanish.
Unique Properties
This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Tags
Cat Food, Pet, Happy Petty
Design Challenge
We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design. We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Project Duration
The project started in Shenzhen in June 2021 and the design was completed in December 2022
Research
This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification. Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration
More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Image Credits
Copyright：Shenzhen Megacombine Technology Co., Ltd
Project Overview
Happy Petty Pet Food Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Heng Luo was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Happy Petty Pet Food Packaging.
Heng Luo Press Releases
For journalists seeking engaging content: Explore our press releases featuring Heng Luo's work, freely available for incorporation into your stories. Journalists can access 2 press releases immediately, ready for your use.
Happy Petty: Revolutionizing Pet Food Packaging with Fashion and Art
Introducing Happy Petty, a revolutionary pet cat food packaging design that combines fashion figures and art to create a unique and personalized product for cat lovers. The project, led by designer Heng Luo, started in Shenzhen in June 2021 and was completed in December 2022, aiming to convey the concept of coexistence between modern people and pets through innovative design.
Heng Luo Newsroom
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