Super Ego
Digital Art for Kutuko Studio SL
Super Ego, an art project that satirises consumer culture and the impact of social media on people. The project aims to criticise the artificial feeding of people's egos through likes and followers on social media platforms such as Instagram. It wanted to create a metaphorical representation of society's new superheroes, whose lives revolve around getting more likes and followers. The project focuses on Instagram, where every image posted online is displayed as a showcase to capture the attention of users.
Download Press Kit № 144876
Download Press Kit № 144876 Digital Art for Kutuko Studio SL by Carlos Cabrera to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Super Ego by Carlos Cabrera
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Digital Art by Carlos Cabrera
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Carlos Cabrera Super Ego
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Carlos Cabrera Digital Art
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Carlos Cabrera Design Team Photo
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Kutuko Studio SLBrand Logo
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Super Ego Digital Art Press Releases
Press releases tailored for Super Ego are available in the languages: English.
Super Ego Digital Art Translations
Proudly offering Super Ego project translations in several languages: Цифрове Мистецтво UK, ڈیجیٹل آرٹ UR, رەقەملىك سەنئەت UG, Raqamli San'at UZ, Nghệ Thuật Kỹ Thuật Số VI, Math O Graffeg Gyfrifiadurol Yw Celf Ddigidol CY, Digitale Keunst FY, Ubugcisa Bedijithali XH, דיגיטאַל קונסט YI, Aworan Oni-Nọmba YO, Ubuciko Bedijithali ZU, Digitale Kuns AF, Arti Dixhital SQ, ዲጂታል ጥበብ AM, الفن الرقمي AR, Թվային Արվեստը HY, Rəqəmsal Incəsənət AZ, Arte Digitala EU, Лічбавае Мастацтва BE, ডিজিটাল আর্ট BN, Digitalna Umjetnost BS, Дигиталното Изкуство BG, ဒစ်ဂျစ်တယ်အနုပညာသည် MY, L'art Digital CA, Ang Digital Art CEB, Luso La Digito NY, 數位藝術 ZY, 数字艺术 ZH, L'arte Digitale CO, Digitalna Umjetnost HR, Digitální Umění CS, Digital Kunst DA, Digitale Kunst NL, Cifereca Arto EO, Digitaalkunst ET, Digitaalinen Taide FI, L'art Numérique FR, Th’ Ann An Ealain Dhidseatach GD, A Arte Dixital GL, ციფრული ხელოვნება KA, Digitale Kunst DE, Η Ψηφιακή Τέχνη EL, ડિજિટલ આર્ટ GU, Atizay Dijital HT, Fasahar Dijital HA, Ke Kiʻi Kikohoʻe HAW, אמנות דיגיטלית HE, डिजिटल आर्ट HI, Digital Art HMN, A Digitális Művészet HU, Stafræn List IS, Nka Dijitalụ IG, Digital Art EN, Seni Digital ID, Ealaín Dhigiteach GA, L'arte Digitale IT, デジタルアートは JA, Seni Digital JV, ಡಿಜಿಟಲ್ ಕಲೆ KN, Цифрлық Өнер KK, សិល្បៈឌីជីថល KM, Ubuhanzi RW, 디지털 아트 KO, Hunera Dîjîtal KU, Санариптик Искусство KY, ສິນລະປະດິຈິຕອນ LO, Ars Digitalis LA, Digitālā Māksla LV, Skaitmeninis Menas LT, Digital Konscht LB, Дигиталната Уметност MK, Ny Zavakanto Nomerika MG, Seni Digital MS, ഡിജിറ്റൽ ആർട്ട് ML, Arti Diġitali MT, Ko Te Toi Matihiko MI, डिजिटल आर्ट MR, Дижитал Урлаг MN, डिजिटल कला NE, Digital Kunst NO, ଡିଜିଟାଲ୍ ଆର୍ଟ OR, ډیجیټل هنر PS, هنر دیجیتال FA, Sztuka Cyfrowa PL, A Arte Digital PT, ਡਿਜੀਟਲ ਕਲਾ PA, Arta Digitală RO, Цифровое Искусство RU, Faatufugaga Faafuainumera SM, Дигитална Уметност SR, Digital Art SN, ڊجيٽل آرٽ SD, ඩිජිටල් කලාව SI, Digitálne Umenie SK, Digitalna Umetnost SL, Farshaxanka Dhijitaalka Ah SO, Bonono Ba Dijithale ST, El Arte Digital ES, Seni Digital SU, Sanaa Ya Kidijitali SW, Digital Konst SV, Ang Digital Art TL, Санъати Рақамӣ TG, டிஜிட்டல் கலை TA, Санлы Сәнгать TT, డిజిటల్ ఆర్ట్ TE, ศิลปะดิจิตอล TH, Dijital Sanat TR, Sanly Sungat TK, tailored for your needs.
Super Ego Digital Art Media Articles
Leverage our ready-to-publish articles on Super Ego, offered in a range of languages: Hindi, Korean, Indonesian, Japanese, Russian, German, French, Portuguese, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Italian, Spanish and English.
Unique Properties
SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Tags
3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology
For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge
The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Project Duration
The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow
Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Research
Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration
The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Image Credits
Super Ego by Kutuko Studio CREATIVE DIRECTOR & CGI: Carlos Cabrera MODELER: Irene M. de Torres DIGITAL RETOUCH: Maite Martínez Senosiain
Project Overview
Super Ego Digital Art has been a Silver winner in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Carlos Cabrera was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Super Ego Digital Art.
Carlos Cabrera Press Releases
Media members, dive into our press releases on Carlos Cabrera's work, ready for you to use and enhance your journalistic content. 3 press releases are now available for immediate access by journalists.
Introducing Super Ego: A Critique of Social Media Culture
Carlos Cabrera's Super Ego Project
Carlos Cabrera Newsroom
Discover outstanding design and award-winning initiatives in the Carlos Cabrera Newsroom.
