Haokan City
Web Platform for Baidu Online Network Technology. Beijing
Haokan City is an online and offline video creation activity focusing on city brands. Taking cultural inheritance and heritage protection as the main point, it carries out the layout and visual upgrade of rejuvenating traditional culture from creation guidance, and creative collection, by video platform content ecology. It encourages young creators to explore and spread their own traditional culture and realizes the combination of urban cultural genes and new communication.
Download Press Kit № 146901
Download Press Kit № 146901 Web Platform for Baidu Online Network Technology. Beijing by Baidu Online Network Technology. Beijing to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Haokan City by Baidu Online Network Technology Beijing
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Web Platform by Baidu Online Network Technology Beijing
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Baidu Online Network Technology Beijing Haokan City
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Baidu Online Network Technology Beijing Web Platform
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Baidu Online Network Technology BeijingBrand Logo
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Haokan City Web Platform Press Releases
Press releases tailored for Haokan City are available in the languages: English.
Haokan City Web Platform Media Articles
We provide articles ready for publication on Haokan City, offered in several languages: Spanish, Turkish, Arabic (Standard), English, Indonesian, German, French, Portuguese, Italian, Hindi, Korean, Japanese, Russian, Chinese (Mandarin) and Dutch.
Unique Properties
HAOKAN CITY is an online and offline video creation activity focusing on city brands. Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Tags
Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Production Technology
With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Design Challenge
Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Project Duration
Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Operation Flow
Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques. Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.
Research
With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiration
The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance. Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Project Overview
Haokan City Web Platform has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Baidu Online Network Technology. Beijing.
Bronze Recognition
Baidu Online Network Technology. Beijing was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Haokan City Web Platform.
Baidu Online Network Technology. Beijing Press Releases
Journalists and media members can enrich their content with our press releases on Baidu Online Network Technology. Beijing, available for free use. Instantly access 4 press releases, available exclusively for journalists.
Introducing Haokan City: A Unique Online and Offline Video Creation Activity
HAOKAN CITY by Baidu Online Network Technology. Beijing is a modern video creation and communication platform that integrates traditional culture with innovative expression techniques, aiming to promote cultural identity and inheritance among young creators.
Baidu Online Network Technology. Beijing Newsroom
Discover outstanding design and award-winning initiatives in the Baidu Online Network Technology. Beijing Newsroom.
