Vivo X Series

Outdoor Campaign for OUTPUT

The installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.

Download Press Kit № 153807

Download Press Kit № 153807 Outdoor Campaign for OUTPUT by OUTPUT to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Vivo X Series by OUTPUT

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Outdoor Campaign by OUTPUT

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OUTPUT Vivo X Series

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OUTPUT Outdoor Campaign

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OUTPUTBrand Logo

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Unique Properties

This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.

Tags

Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes

Production Technology

During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site. The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.

Design Challenge

Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles. In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.

Project Duration

The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.

Operation Flow

By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.

Research

Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.

Inspiration

The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.

Image Credits

Secrecy

Project Overview

Vivo X Series Outdoor Campaign has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

OUTPUT was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Vivo X Series Outdoor Campaign.

OUTPUT Press Releases

Journalists and media members can enrich their content with our press releases on OUTPUT, available for free use. Instantly access 1 press releases, available exclusively for journalists.

OUTPUT Newsroom

Unlock a treasure trove of award-winning designs by accessing OUTPUT Newsroom.