Textbook for Mirae-N
Gaenyeomsuda was created with the goal of providing students with easy access to math learning materials. The brand name, Gaenyeomsuda, is an abbreviation derived from the phrase "concept is everything in math". This abbreviation encapsulates the brand's identity, emphasizing the importance of concepts in math education. The logo incorporates elements of teen culture, such as abbreviation and customization, to intuitively express the brand's concept: that even challenging math concepts can be studied with joy, just like having a casual chat with a friend.
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Download Press Kit № 148329 Textbook for Mirae-N by Mirae-N Design Team to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases for Gaenyeomsuda are now accessible in these languages: English.
Ready-to-feature articles on Gaenyeomsuda are available in these languages: Korean, Indonesian, Russian, Turkish, Dutch, Hindi, Spanish, English, Chinese (Mandarin), Arabic (Standard), Japanese, French, German, Italian and Portuguese, for your convenience.
GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Textbook,Education,Print,Design,Branding
The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing. Happy memories will make it easier to start studying
Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
The project was from August 2022 to November 2022 and it went on sale from December 2022
Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing. Communicate in their own language. - Abbreviation. Speech balloon was selected as the motif inspired by the above.
Gaenyeomsuda Textbook has been a Bronze winner in the Education, Teaching Aid and Training Content Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Mirae-N Design Team.
Mirae-N Design Team was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Gaenyeomsuda Textbook.
Explore the world of Mirae-N Design Team through our press releases, designed for media members to use freely and enrich your content. Journalists can access 5 press releases immediately, ready for your use.
Mirae-N Design Team Unveils Gaenyeomsuda, a Groundbreaking Textbook Redefining Math Education
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