Cycling for a Better Future
Visual Communication Design for Giant Group
Giant Group is a leading advocate for sustainable mobility in the cycling industry. This ESG strategy consolidates Giant Group's sustainability vision into three strategic pillars visualized through dynamic branding elements. Gradient colors and circular shapes symbolize the company's commitment to driving positive environmental and social impact through a broad spectrum of initiatives.
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Download Press Kit № 149127 Visual Communication Design for Giant Group by RedPeak Global to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Cycling for a Better Future by RedPeak Global
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Visual Communication Design by RedPeak Global
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RedPeak Global Cycling for a Better Future
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RedPeak Global Visual Communication Design
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Giant GroupBrand Logo
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Unique Properties
The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Tags
Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Production Technology
Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Design Challenge
Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Project Duration
The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Operation Flow
The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Research
Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Inspiration
Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Image Credits
Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.
Project Overview
Cycling for a Better Future Visual Communication Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
RedPeak Global was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Cycling for a Better Future Visual Communication Design.
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