Incense Packing for A Cense of Poem
The design attempts to conceptualize the sensory experience users have while burning incense, creating a mysterious and poetic image. The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. Every type of box comes with a specific graphic design that matches its features and the scent of the incense sticks. Overall, users can connect to the abstract feeling of incense, immerse themselves in the atmosphere and start their sensory journey.
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For Cense of Poem, find press releases in a variety of languages: English.
For immediate use: Cense of Poem articles, available in languages such as Korean, Japanese, Russian, Turkish, Arabic (Standard), German, Portuguese, English, Spanish, Dutch, Chinese (Mandarin), French, Indonesian, Italian and Hindi, to enrich your content.
The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
Incense, Poetic, Fragrance, Package, Brand Identity
The box is made of acrylic with laser engraving.
There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.
Wei-Hsuan Liu, Photographer, 2023. Hsin-Hsiu OuYang, Photographer, 2023.
Cense of Poem Incense Packing has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Wei-Hsuan Liu was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Cense of Poem Incense Packing.
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Wei-Hsuan Liu's "Cense of Poem" is a sensory journey through poetry, immersing users in a misty atmosphere to enjoy the scent of incense sticks. The translucent boxes with matte wrapping concretize the shape and flow of the smoke, creating a mysterious and poetic image.
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