Kuwasawa Design School 2022
Guidebook for Kuwasawa Design School
School guide for Kuwasawa Design School, the first design school in Japan. In recent years, online communication has been increasing, and the line between reality and virtual is becoming blurry. In such a situation, The design team pursued the possibility of design by expressing what was recognized as digital with analog (paper and print). At first glance, it looks like an ordinary book, but the animation works when it is pulled out. The guidebook is divided into separate volumes so that people can enjoy it in various ways. They aimed for a digital expression using typography.
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Kuwasawa Design School 2022 by Kazune Watanabe
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Guidebook by Kazune Watanabe
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Kazune Watanabe Kuwasawa Design School 2022
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Kazune Watanabe Guidebook
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Kazune Watanabe Interview
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Kuwasawa Design School 2022 Guidebook Press Releases
Discover our press releases for Kuwasawa Design School 2022 available in the following languages: English.
Kuwasawa Design School 2022 Guidebook Translations
We're happy to provide translations of Kuwasawa Design School 2022 in numerous languages, including: کتاب راهنما FA, Przewodnik PL, Guia PT, ਗਾਈਡਬੁੱਕ PA, Ghid RO, Путеводитель RU, Tusitaiala SM, Водич SR, Bhuku Rekutungamira SN, گائيڊ بڪ SD, මාර්ගෝපදේශ පොත SI, Sprievodca SK, Vodnik SL, Buuga Hagaha SO, Buka Ea Tataiso ST, Guía ES, Buku Panduan SU, Mwongozo SW, Guidebok SV, Guidebook TL, Дастур TG, வழிகாட்டி புத்தகம் TA, Кулланма TT, మార్గదర్శక పుస్తకం TE, หนังสือนำเที่ยว TH, Rehber Kitap TR, Gollanma TK, Путівник UK, گائیڈ بک UR, يېتەكچى كىتاب UG, Qo'llanma UZ, Sách Hướng Dẫn VI, Arweinlyfr CY, Gidsboek FY, Incwadi Yesikhokelo XH, גיידבאָאָק YI, Iwe Itọnisọna YO, I-Guidebook ZU, Gidsboek AF, Udhërrëfyesi SQ, መመሪያ መጽሐፍ AM, دليل AR, Ուղեցույց HY, Bələdçi Kitabçası AZ, Gidaliburua EU, Даведнік BE, গাইড বই BN, Vodič BS, Пътеводител BG, လမ်းညွှန်စာအုပ် MY, La Guia CA, Guidebook EN, Ang Guidebook CEB, Buku Lotsogolera NY, 指南 ZY, 指南 ZH, Guida CO, Vodič HR, Průvodce CS, Guidebog DA, Gids NL, Gvidlibro EO, Juhend ET, Opaskirja FI, Guide FR, Leabhar-Iùil GD, Guía GL, სახელმძღვანელო KA, Reiseführer DE, Οδηγός EL, માર્ગદર્શિકા GU, Liv Gid HT, Littafin Jagora HA, Puke Alakaʻi HAW, ספר הדרכה HE, गाइडबुक HI, Phau Ntawv Qhia HMN, Útikönyv HU, Handbók IS, Akwụkwọ Ntuziaka IG, Buku Panduan ID, Treoirleabhar GA, Guida IT, ガイドブック JA, Buku Pedoman JV, ಮಾರ್ಗದರ್ಶಿ ಪುಸ್ತಕ KN, Нұсқаулық KK, សៀវភៅណែនាំ KM, Igitabo Kiyobora RW, 가이드북은 KO, Rêber KU, Жол Көрсөткүч KY, ປື້ມຄູ່ມື LO, Philosophica LA, Ceļvedis LV, Vadovas LT, Guidebook LB, Водич MK, Torolalana MG, Buku Panduan MS, ഗൈഡ്ബുക്ക് ML, Ktieb Gwida MT, Pukapuka Aratohu MI, गाइडबुक MR, Гарын Авлага MN, गाइडबुक NE, Guidebok NO, ଗାଇଡ୍ ବୁକ୍ OR, لارښود کتاب PS.
Kuwasawa Design School 2022 Guidebook Media Articles
Ready for your features: articles on Kuwasawa Design School 2022 in various languages, including English, Spanish, Japanese, Chinese (Mandarin), Arabic (Standard), Dutch, Russian, German, Italian, Hindi, French, Portuguese, Turkish, Korean and Indonesian.
Unique Properties
They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Tags
Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Production Technology
The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Design Challenge
Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Project Duration
The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operation Flow
The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.
Research
As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiration
School guide for Kuwasawa Design School, the first design school in Japan. In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print). For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Project Overview
Kuwasawa Design School 2022 Guidebook has been a Silver winner in the Print and Published Media Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Kazune Watanabe.
Silver Recognition
Kazune Watanabe was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Kuwasawa Design School 2022 Guidebook.
Kazune Watanabe Press Releases
Access a rich repository of press releases on Kazune Watanabe, offered to press and media professionals for unrestricted use in their stories. Journalists can access 1 press releases immediately, ready for your use.
Kuwasawa Design School 2022 Guidebook Wins Silver A' Design Award
Kazune Watanabe's Kinetic Book Redefines School Guides with Analog-Digital Fusion
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