Co-Grain

Bird Feeder Cereal Pack for Co-Grain

Co-Grain is an innovative grain package that provides a solution to grain waste through package optimization. Users can turn the package into a bird feeder and invite birds to share any leftover grain. This design promotes sustainability, reduces food waste, and encourages bird conservation. By providing a practical and fun solution, Co-Grain offers a way for people to reduce waste and live in harmony with nature.

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Co Grain by Lide Ma

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Bird Feeder Cereal Pack by Lide Ma

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Lide Ma Co Grain

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Lide Ma Bird Feeder Cereal Pack

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Co GrainBrand Logo

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Co-Grain Bird Feeder Cereal Pack Media Articles

Access our collection of Co-Grain articles, ready for use and offered in languages: French, Spanish, Italian, Indonesian, Hindi, German, Turkish, Korean, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), Dutch, Portuguese and English.

Unique Properties

Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.

Tags

cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals

Production Technology

Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.

Design Challenge

During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.

Project Duration

The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.

Operation Flow

This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.

Research

We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.

Inspiration

We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.

Project Overview

Co-Grain Bird Feeder Cereal Pack has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Lide Ma.

Bronze Recognition

Lide Ma was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Co-Grain Bird Feeder Cereal Pack.

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