Y Design

Visual Identity for Yunnan Tech and Besiness University

Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.

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Y Design by Lin Hai

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Visual Identity by Lin Hai

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Lin Hai Y Design

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Lin Hai Visual Identity

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Yunnan Tech and Besiness UniversityBrand Logo

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Unique Properties

Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.

Tags

Variable, Studio, Monkey King, Optical Illusion, Y

Production Technology

The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.

Design Challenge

The biggest challenge of this design was to create a variable character from a simple Y element.

Project Duration

The project started in March 2023 in Kunming and finished in May 2023 in Kunming

Operation Flow

Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.

Research

Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.

Inspiration

This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.

Image Credits

Optional Image #3: Illustrator LinHai, Texture, 2023.

Project Overview

Y Design Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Lin Hai was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Y Design Visual Identity.

Lin Hai Newsroom

Step into Lin Hai Newsroom for a showcase of exemplary design and recognized projects.