Safer Food
Editorial Design for The World Health Organization
The logo, icons, reports, banner, and PowerPoint slides have been designed to highlight the importance of food safety in the supply chain. The designer has used a semi-circle band to represent data analysis and healthy food consumption, which ultimately helps protect human beings. The icons' colour palette matches the report's main strategies. The aim is to create proactive, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate structure supported by relevant photographs. The layout content is supported by visuals that depict each theme.
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Download Press Kit № 151038 Editorial Design for The World Health Organization by Alberto March to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Safer Food by Alberto March
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Editorial Design by Alberto March
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Alberto March Safer Food
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Alberto March Editorial Design
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The World Health Organization Brand Logo
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Alberto March Interview
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Safer Food Editorial Design Press Releases
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Safer Food Editorial Design Media Articles
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Unique Properties
The design meets the objective of conveying and recognizing food safety information. The process of creating the report's content received advice from the Technical Advisory Group on Food Safety: Safer Food for Better Health. The five strategies described in the report incorporate input gathered through a comprehensive consultation process that involves member states and governmental institutions, United Nations agencies and other intergovernmental organizations, academic institutions, and non-governmental organizations.
Tags
food safety, global strategy, timeframe, WHO, healthy food, food safety, alberto march, emergency response systems, global food systems
Production Technology
1. WHO global strategy for food safety: offset printing on paper. 2. PDF version for web purposes. 3. Summary of the report: PDF version for web purposes. 4. PowerPoint presentation. 5. Rollup Banners for conferences. 6. Design of the brand identity for the logo image and iconography. Adobe programs used: Adobe InDesign, Illustrator and Photoshop.
Design Challenge
The primary difficulty was to select a suitable layout design structured by sections, colours, and relevant photographs that could effectively depict the specific themes mentioned in each section of the report. The objective was to engage the audience and encourage them to take an interest in the proposed policies and actions in food safety. Searching for photographs was a challenge primarily because each photo had to be linked with a specific chain of food systems related to scientific fields and surveillance programmes. Food safety is a primary determinant of human health. Access to safe, nutritious food is a fundamental human right. Since its establishment in 1948, the World Health Organization (WHO) has been dedicated to reducing the impact of foodborne diseases on global health. WHO has played a leading role in assessing global food safety, aiding countries in establishing or strengthening national surveillance systems for food-borne diseases, promoting control and prevention strategies through education programs, and raising international awareness.
Project Duration
March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain. The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions.
Operation Flow
The report is available in an interactive PDF for web use and a printed version.
Research
Methodology used: User research helps design a user-friendly product by understanding the target audience's needs, behaviours, and preferences. Market research was conducted to understand industry trends and design a relevant and appealing report for the target audience. Visual research was conducted to analyze design trends, styles, and techniques in similar reports worldwide. Ethnographic research was conducted to understand the cultural and social context in which the report will be used, resulting in a culturally sensitive and relevant design for the target audience. Design steps: The first step was to create a logo for the program that incorporated semi-circle bands to represent data analysis and healthy food consumption. The client also wanted the colour palette to align with the Sustainable Development Goals (SDGs) related to the report's content. The second step was to create five icons to represent the main core of the report consistent with the five strategies. Each strategy aims to build proactive, forward-looking, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure.* The third step was to create the cover's report to convey a robust natural and organic food environment. Step four involved designing the report layout, using the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters. The fifth step involved creating PowerPoint slides aligned with the report design and logo and a roll-up banner for conferences worldwide. *(Detail information on the design process step can be found on the PDF)
Inspiration
The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain. 1. The safety of food products has become more challenging due to the global nature of the food supply chain. 2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food. 3. Food safety is crucial for public health and can impact millions worldwide. 4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures. 5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety.
Image Credits
Cover and layout design: Alberto March Cover image: DisobeyArtPh; Licensee: Alberto March Slide PPT #1: AlexRaths; Licensee: Alberto March Slide PPT #2: ckstockphoto; Licensee: Alberto March Page 11, #1: Seventyfourimages; Licensee: Alberto March Copyright content: World Health Organization
Project Overview
Safer Food Editorial Design has been a Iron winner in the Print and Published Media Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Alberto March was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Safer Food Editorial Design.
Alberto March Press Releases
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Alberto March has been granted the celebrated Iron A' Design AwardAlberto March has been awarded the prestigious Iron A' Design Award.
The WHO Global Strategy for Food Safety has been awarded the Iron A' Design Award in the Print and Publishing Media Design category. The project was designed by Alberto March, and was selected by the esteemed judges of the A' Design Awards & Competitions from among many nominated projects. The vision of the WHO Global Strategy for Food Safety 2022-2030 is to ensure that people around the world consume safe and healthy food, thereby reducing the burden of foodborne diseases.
Safer Food: Alberto March's Editorial Design Promotes Global Food Safety
Alberto March's editorial design project "Safer Food" aims to promote global food safety, addressing the increasing challenges and risks associated with the food supply chain. The project was realized from March 2022 to March 2023, spanning Geneva, Switzerland, and Barcelona, Spain.
Alberto March Newsroom
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