Kanpai

Citrus Liqueur for Hungkung University

The project team developed the citrus liquor "Kansai" (means Bottoms Up in Chinese) based on the newly developed processing skills to represent its origin Taichung City, Taiwan. The designer expects this brand new product may call for a celebration as a motivation. The geometric images of citrus tankan and ponkan are therefore retrieved as the elements to form the major icons of Kansai packaging design. The texture of citrus skin is presented based upon the printing skills of partial glazing and punching that the branding spirit is delivered efficiently and aggressively.

Download Press Kit № 152030

Download Press Kit № 152030 Citrus Liqueur for Hungkung University by Hui Tu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Kanpai by Hui Tu

Download 1800 Pixels JPEG Image.

Citrus Liqueur by Hui Tu

Download 1800 Pixels JPEG Image.

Hui Tu Kanpai

Download 1800 Pixels JPEG Image.

Hui Tu Citrus Liqueur

Download 1800 Pixels JPEG Image.

Hungkung UniversityBrand Logo

Download 1800 Pixels JPEG Image.

Unique Properties

The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.

Tags

Citrus Liqueur, Cheers, Taichung, Shi Gang.

Production Technology

pet three dimensional printing, partial glazing & punching.

Design Challenge

As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.

Project Duration

The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.

Operation Flow

Chill, Twist-off and Kanpai.

Research

This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.

Inspiration

Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.

Image Credits

Image #1: Creator Hui Tu, Kanpai, 2022. Image #2: Illustrator Hui Tu, Kanpai, 2022. Image #3: Illustrator Hui Tu, Kanpai, 2022. Image #4: Illustrator Hui Tu, Kanpai, 2022. Image #5: Illustrator Hui Tu, Kanpai, 2022

Project Overview

Kanpai Citrus Liqueur has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Hui Tu was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Kanpai Citrus Liqueur.

Hui Tu Newsroom

Access Hui Tu Newsroom for exclusive insights into distinguished design and laureled projects.