The Wine Bag

Packaging for The Wine Bag

Made exclusively for Lidl, as a Christmas Limited Edition, AS created the packaging for 1.5lt wine-in-box semi-dry wine, for the client The Wine Barrel. The container was designed to resemble a handbag, with the addition of golden elements to evoke a festive mood and give a sense of luxury. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.

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Download Press Kit № 152156 Packaging for The Wine Bag by Antonia Skaraki to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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The Wine Bag by Antonia Skaraki

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Packaging by Antonia Skaraki

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Antonia Skaraki The Wine Bag

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Antonia Skaraki Packaging

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Antonia Skaraki Design Team Photo

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The Wine BagBrand Logo

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Unique Properties

Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.

Tags

WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine

Production Technology

The package is a bag in box for wine. The outside is paperback.

Design Challenge

Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.

Project Duration

The project started in September 10 2022 in Athens Greece and finished in October 13 2022.

Operation Flow

Product was distributed in all Lidl supermarkets throughout Greece.

Research

Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.

Inspiration

Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.

Project Overview

The Wine Bag Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Antonia Skaraki.

Bronze Recognition

Antonia Skaraki was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work The Wine Bag Packaging.

Antonia Skaraki Press Releases

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