Opera

Brand Identity for Opera

This deep connection between pastry and music has inspired Opera, the brand identity for a confectionery shop where flavors and melodies blend harmoniously. Each delicacy is crafted to create a symphony of delightful notes. The logo reflects the rhythmic patterns of musical notes on a sheet, gracefully ascending and descending, inviting you on a melodic journey. This transformation of taste into sound is further emphasized within the packaging, with colors that echo the fluidity of a maestro's movements.

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Opera by Antonia Skaraki

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Brand Identity by Antonia Skaraki

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Antonia Skaraki Opera

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Antonia Skaraki Brand Identity

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Antonia Skaraki Design Team Photo

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OperaBrand Logo

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Unique Properties

This deep connection between pastry and music created Operá, the brand identity for a confectionery shop where the harmony of flavours and melodies intertwine. Every delicacy is envisioned as a symphony of delectable notes. The logo mirrors the rise and fall of musical notes on a sheet. It elegantly ascends and descends, unfolding like a melodic journey. The transformation of taste into sound is also prominent inside the box as the colour treatment mirrors the fluidity of a maestro's movements.

Tags

Opera, Pastry, PastryShop, SweetTooth, PastryArt, GreekFood, BrandIdentity, PastryShopIdentity

Production Technology

The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.

Design Challenge

To capture the essence of taste and the effect elaborate and intriguing pastry products have on the human psychic while designing something fresh and unexpected was the biggest challenge for this project which resulted into the joy of creating an exciting new brand identity.

Project Duration

The project started in March 2022 in Athens Greece and finished in May 2022 in Athens Greece.

Operation Flow

It is important for the customer of a pastry shop to feel that the delicacies around them are so exquisite that they can be compared to a art. When relating this brand to music, people feel they are close to something they love. To relate it to the opera music, adds an element of class.

Research

Cooking is perceived as a form of art. It requires passion, precision, and inspiration. The culinary arts are a complex mixture of balancing a variety of tastes and aromas, combined with beautiful presentation.

Inspiration

One can compare pastry to music. Like music pastry rises and lowers, has the power to elevate people’s spirits by providing satisfaction to their cravings and like music pastry accompanies a lot of festivities. Similar to the grandeur of opera music, pastry fills the world with richness and diversity, making it a bigger, fuller, and more pluralistic place.

Image Credits

Image #1: Photographer Andreas Deskas, Opera, 2022. Optional Image #1: Photographer Andreas Deskas, Opera, 2022. Optional Image #2: Photographer Andreas Deskas, Opera, 2022. Optional Image #3: Photographer Andreas Deskas, Opera, 2022. Optional Image #4: Photographer Andreas Deskas, Opera, 2022.

Project Overview

Opera Brand Identity has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Antonia Skaraki was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Opera Brand Identity.

Antonia Skaraki Press Releases

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Antonia Skaraki Newsroom

Find inspiration and award-winning creativity within the Antonia Skaraki Newsroom.