Ings

Skincare Brand for Ings Yingshu Group

The team's experience with the products and the brand's professionalism exceeded their expectations. There are hundreds of offline stores, and all categories of products have achieved impressive sales performance. When receiving the entrustment, the brand side hoped that team would retain and emphasize the original brand genes while upgrading, so that the brand would present a more professional and fashionable sense of luxury. The micro-osmosis 2.0 core technology, precise penetration, more effective effect.

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Download Press Kit № 152173 Skincare Brand for Ings Yingshu Group by Ings Yingshu Group to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Ings by Ings Yingshu Group

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Skincare Brand by Ings Yingshu Group

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Ings Yingshu Group Ings

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Ings Yingshu Group Skincare Brand

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Ings Yingshu GroupBrand Logo

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Unique Properties

INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.

Tags

Love Self, Nature, Real, Science, Technology

Production Technology

In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.

Design Challenge

With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.

Project Duration

The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.

Operation Flow

The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.

Research

After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.

Inspiration

The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.

Image Credits

Photographer Ings, shanghai, 2022

Project Overview

Ings Skincare Brand has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Ings Yingshu Group was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Ings Skincare Brand.

Ings Yingshu Group Newsroom

Dive into Ings Yingshu Group Newsroom to explore celebrated designs and projects.