Greenfun

Mobile App for XC Studio

The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, rising plant protection awareness in people's daily life is important. Smartphones enable users to identify and adopt virtual plants nearby. These AR virtual plants thrive and flourish as users nurture them, while also offering valuable care tips. Additionally, users can engage friends in ecological activities, earning credits that can be redeemed for discounts when buying real plants.

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Download Press Kit № 152485 Mobile App for XC Studio by Xingcheng Zhu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Greenfun by Xingcheng Zhu

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Mobile App by Xingcheng Zhu

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Xingcheng Zhu Greenfun

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Xingcheng Zhu Mobile App

Download 1800 Pixels JPEG Image.

XC StudioBrand Logo

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Unique Properties

This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.

Tags

App, Mobile, Plant, Environment, AR, Biodiversity, UX Design

Production Technology

AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.

Design Challenge

Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.

Project Duration

The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.

Operation Flow

The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.

Research

Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.

Inspiration

According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.

Image Credits

All images are credited by the designer Xingcheng Zhu.

Project Overview

Greenfun Mobile App has been a Iron winner in the Mobile Technologies, Applications and Software Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Xingcheng Zhu was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Greenfun Mobile App.

Xingcheng Zhu Newsroom

Explore Xingcheng Zhu Newsroom to uncover award-winning design projects and more.