Xijiu Liquor
Alcoholic Beverage Packaging for Forty-Nine Union Design Department
The intricately designed bottle, adorned with the Chinese character "Xi" from four perspectives, symbolizes happiness and delight. Its vibrant Chinese red hue makes it fitting for celebratory occasions. The harmonious blend of round cap and square body reflects ancient Chinese philosophies. When paired, the bottles evoke the cherished symbol of double happiness, representative of traditional wedding customs. This design not only honors cultural heritage but also enhances user experience, providing a uniquely ergonomic structure for effortless handling.
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Xijiu Liquor by Yamin Zhu
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Alcoholic Beverage Packaging by Yamin Zhu
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Yamin Zhu Xijiu Liquor
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Yamin Zhu Alcoholic Beverage Packaging
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Forty Nine Union Design DepartmentBrand Logo
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Unique Properties
The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Tags
Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology
The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge
The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Project Duration
The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow
One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Research
There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration
The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Overview
Xijiu Liquor Alcoholic Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Yamin Zhu.
Iron Recognition
Yamin Zhu was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Xijiu Liquor Alcoholic Beverage Packaging.
Yamin Zhu Newsroom
Unlock a treasure trove of award-winning designs by accessing Yamin Zhu Newsroom.
