Middle of Nowhere
404 website design for IBM Research
This 404 page design comes from the idea of "The middle of nowhere". "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, The designer, Yijia Xie, creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Download Press Kit № 137451
Download Press Kit № 137451 404 website design for IBM Research by Yijia Xie to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Middle of nowhere by Yijia Xie
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404 website design by Yijia Xie
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Yijia Xie Middle of nowhere
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Yijia Xie 404 website design
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Yijia Xie Designer Portrait Photo
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IBM ResearchBrand Logo
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Middle of Nowhere 404 website design Press Releases
Access press releases crafted for Middle of Nowhere in these languages: English.
Middle of Nowhere 404 website design Media Articles
We provide articles ready for publication on Middle of Nowhere, offered in several languages: Italian, Hindi, Indonesian, Japanese, Russian, English, French, Chinese (Mandarin), Korean, Spanish, Turkish, Arabic (Standard), German, Portuguese and Dutch.
Unique Properties
This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Tags
Machine Learning, Artificial intelligence, Website design, GAN
Production Technology
Generative adversarial network/Machine learning/UI Design
Design Challenge
It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Project Duration
2021.11-2022.02 New York
Operation Flow
These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Research
Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration
As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Image Credits
IBM Research/Yijia Xie
Project Overview
Middle of Nowhere 404 website design has been a Silver winner in the Website and Web Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Yijia Xie was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Middle of Nowhere 404 website design.
Yijia Xie Press Releases
Access a rich repository of press releases on Yijia Xie, offered to press and media professionals for unrestricted use in their stories. Available now: 2 press releases ready for immediate access by journalists.
Introducing "Middle of Nowhere" - A Groundbreaking 404 Website Design by Yijia Xie
Yijia Xie, an NYC-based visual designer, creative coder, and futurist, has created a revolutionary 404 page design for IBM Research, using machine learning and AI to craft unique virtual landscapes.
Yijia Xie Newsroom
Explore Yijia Xie Newsroom to uncover award-winning design projects and more.
