Fluffy Bread
Pet Bed for KAMA MUTA
This pet bed redefines quality of furniture for pets, and contributes to a space for harmonious symbiosis of people and pets. The memory foam for human use and the structured velvet fabric lead to a fluffy, soft texture, satisfying the demand of pets for good comfort. The product designed as a sofa of a minimalist, elegant style fully embodies Italian aesthetics, and harmonizes with any home environment, whereby to help pets to feel a part of families and strengthen emotional connection between people and pets.
Download Press Kit № 153660
Download Press Kit № 153660 Pet Bed for KAMA MUTA by Chen Liang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Fluffy Bread by Chen Liang
Download 1800 Pixels JPEG Image.
Pet Bed by Chen Liang
Download 1800 Pixels JPEG Image.
Chen Liang Fluffy Bread
Download 1800 Pixels JPEG Image.
Chen Liang Pet Bed
Download 1800 Pixels JPEG Image.
Chen Liang Design Team Photo
Download 1800 Pixels JPEG Image.
KAMA MUTABrand Logo
Download 1800 Pixels JPEG Image.
Unique Properties
This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Tags
pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology
The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge
The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Project Duration
The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow
The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Research
In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration
Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Overview
Fluffy Bread Pet Bed has been a Silver winner in the Pet Care, Toys, Supplies and Products for Animals Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Chen Liang.
Silver Recognition
Chen Liang was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Fluffy Bread Pet Bed.
Chen Liang Newsroom
Access Chen Liang Newsroom for exclusive insights into distinguished design and laureled projects.
